Using a conceptual brief I created a cider brand with the theme of Snow White but with a twist. I decided from the start that I wanted the Q to take the form of an apple with a bite taken out of it. I then used this design to denote the pattern on the can by enlarging it until it was unrecognisable. I also decided to build the brand out further in the form of sticker illustrations and merchandise. I think the final product has a very edgy, modern feel to it which would help it stand out on the shelf.